Selected projects
Client reporting, lead-data preparation, and research projects from HCP Associates, alongside a USF team project for Florida Trend.
Reporting & operations
Selected reporting clients
I led Looker Studio dashboard development and recurring Google Ads and GA4 reporting across managed IT, education, logistics, construction and nonprofit accounts. I shared Google Ads campaign management with HCP colleagues.
I led a Python-assisted workflow that reformatted ZoomInfo exports into prepared lead files for the receiving team’s NetSuite process.
Applied research
I personally collected approximately 250 responses for Ybor City’s 2025 study and supported analysis and reporting. For Westshore, I led the analytical workstream.
Ybor City · 2025 resident findings
Residents reporting three or more visits outside the district per month.
Share of surveyed residents · 0–100% scale.
Selected findings from the team’s study; my role included fieldwork.
100+ surveys per week personally collected within HCP’s broader 3,000+ intercept study, gathering passenger evidence for future airport shopping and dining.
I led the research, organized media and event options across four turfgrass markets, and presented the findings to HCP leadership.
Academic client work
On a four-person USF team, I helped develop audience personas and recommendations and presented the marketing plan to Florida Trend executives. The plan drew on ten team interviews.
Client experience by industry
Selected assignments I worked on at HCP Associates. The contribution beside each client shows the nature of my involvement.
Technology & IT services
Source 1 Solutions · Thatch · SYSTERAL / YouCall-IT
Led reporting and shared Google Ads work for Source 1 and Thatch, with LinkedIn campaign/reporting support for Source 1. Prepared Source 1 lead files and supported SYSTERAL CRM/email workflows.
Education & nonprofit
Academy at the Lakes · Project Focus Foundation · Focus Academy · Focus Day School
Shared enrollment and nonprofit campaign work, form-lead analysis and reporting. Google Ad Grant funding applied to Project Focus Foundation; Focus Academy and Focus Day School campaigns were non-grant.
Aviation & community research
Tampa International Airport / HCAA · Ybor City CRA · Westshore Alliance
I contributed passenger fieldwork at Tampa International Airport, co-owned the Ybor research workstream, and led Westshore’s analytical workstream.
Hospitality
Sheraton Sand Key Resort
Looker Studio reporting, on-site photo/video production support and related social-media work.
Logistics & construction
Blue Monkey Heavy Haul · Don B Construction
Shared paid-search campaign work, website form-lead analysis and reporting for transportation and local-service demand.
Financial services
Transport Credit Union
Local event and promotional campaign support.
Security
Nasatka Security
Contributed to Google Ads and reporting around security trade shows, including GSX 2025 and ISC West 2026.
Turfgrass & agriculture
BladeRunner Farms
Competitor, media and trade-show research, organized into a research matrix and presented to leadership.
My hospitality employment at Yeoman’s and university client projects, including Florida Trend, are presented separately in Experience and Academic Work.
Contact Jamy
I’m pursuing roles in business reporting, business intelligence, and marketing operations.