Professional experience
At HCP Associates, I moved from Advanced Marketing Intern to Research Analyst, leading client reporting and Westshore’s survey analysis. My earlier experience includes hospitality, staff training, and university client projects.
From intern to Research Analyst
Advanced Marketing Intern
Worked across analytics, dashboards, research support, digital-performance tracking, and marketing operations.
Research Analyst
In the full-time Research Analyst role, I led client reporting, Westshore’s analytical workstream, and BladeRunner’s media and event research and presentation. I shared campaign management with colleagues.
Assignments at HCP Associates
Dashboards and reporting
Led Looker Studio dashboard development and recurring Google Ads/GA4 reporting. Shared Google Ads management and optimization for Source 1, Thatch, Academy at the Lakes, Blue Monkey Heavy Haul, Don B Construction and the Project Focus family.
Supported Source 1 LinkedIn campaigns/reporting and Focus-family Meta campaign work.
Research studies
Conducted airport passenger intercepts, co-owned Ybor fieldwork, led Westshore analysis, and handled competitive and event research.
Data and workflow
Used SurveyMonkey and Excel to organize survey responses and prepare tables and charts. For Source 1 Solutions, I led a Python-assisted workflow that reformatted ZoomInfo exports into lead files for the receiving team’s NetSuite process.
Client communication
Built charts, reports, and PowerPoint materials that made detailed work easier to review with clients and leadership.
Yeoman’s Topgolf Swing Suite
Team member with marketing and event responsibilities
Supported local business outreach, influencer visits, photoshoots, email, and social creative. During a 2024 Tampa opening, I served as a certified trainer and helped onboard staff on brand and service expectations.
University client projects
C-suite audience research
Contributed to a marketing plan grounded in ten team interviews and presented the recommendations to Florida Trend executives.
Interview research · Synthesis · PowerPoint
Estero visibility audit
Reviewed a community organization’s social presence and developed recommendations for stronger visibility.
Education
University of South Florida · MBA
Data Analytics concentration
May 2026 · GPA 3.63
University of South Florida · BS in Marketing
Digital Marketing concentration
December 2023 · cum laude
USF GPA: 3.61 · Overall GPA: 3.51
Valencia College · Associate in Arts
December 2021