HCP ASSOCIATES · REPORTING & PAID MEDIA
Client reporting and paid-media work.
I led Looker Studio, Google Ads and GA4 reporting across HCP Associates’ client portfolio and shared campaign management and optimization with colleagues. The accounts ranged from managed IT and heavy-haul transportation to school enrollment, construction and nonprofit fundraising.
My role
Reporting and dashboard lead; Google Ads campaign co-owner
Period
2025–2026
Tools
Looker Studio · GA4 · Google Ads · Meta Ads · LinkedIn Ads · Excel
PROJECT CONTEXT
Different clients, different reporting questions
For B2B technology and heavy-haul clients, I reviewed campaign activity alongside website form leads. School campaigns concerned prospective-student interest. Construction work involved local service inquiries; nonprofit work included awareness and fundraising.
I developed client-specific Looker Studio reports across the portfolio and prepared recurring Google Ads and GA4 analysis. Campaign management and optimization were shared with HCP colleagues. Client teams handled sales or admissions follow-up.
Campaign and reporting scope
These selected accounts show the range of objectives in my reporting and shared campaign work. My contribution varied by assignment; the additional support projects below are listed separately.
Source 1 Solutions
B2B demand and website lead activity
Google Ads · LinkedIn Ads
Reporting lead; shared Google Ads management; LinkedIn campaign/reporting support
Thatch
B2B inquiries and form-lead interpretation
Google Ads
Reporting lead; shared campaign management
Academy at the Lakes
Prospective-student interest and enrollment-campaign reporting
Google Ads
Reporting lead; shared campaign management
Blue Monkey Heavy Haul
B2B transportation inquiries across services and geography
Google Ads
Reporting lead; shared campaign management
Don B Construction
Local service inquiries and form-lead reporting across service lines
Google Ads
Reporting lead; shared campaign management
Project Focus Foundation
Awareness and fundraising
Google Ads — Google Ad Grant
Reporting lead; shared campaign management
Focus Academy
Enrollment interest and website form leads
Google Ads · Meta Ads
Reporting lead; shared campaign management
Focus Day School
Enrollment interest and open-house/form activity
Google Ads · Meta Ads
Reporting lead; shared campaign management
Additional campaign support
Nasatka Security
Trade-show/event awareness and lead activity
Google Ads
Event campaign and reporting contributor
Main Street Zephyrhills
Community-event promotion
Google Ads
Community campaign setup/promotion contributor
I also developed Looker Studio reports for hospitality and service-business clients, including Sand Key and Handy Can.
MY WORK
Reporting, analysis and campaign collaboration
Client-specific dashboards
I developed Looker Studio reports for each account’s objectives and reporting needs, bringing campaign and website information into recurring client views.
Recurring performance analysis
I reviewed campaign and website metrics, prepared written summaries, identified anomalies and contributed to optimization discussions. The work required both maintaining the report views and explaining the account activity behind them.
Interpreting lead activity
For Thatch and other lead-generation accounts, website form submissions, platform conversions and qualified leads were different measures. I kept those definitions separate when reviewing performance and preparing client summaries.
Entity and funding distinctions
Project Focus Foundation’s Google advertising used a Google Ad Grant. Focus Academy and Focus Day School campaigns were non-grant. I kept the Foundation’s awareness and fundraising activity distinct from the schools’ enrollment reporting.
REPORT VIEWS
Inside the reporting views
The report samples show acquisition, audience, page and event views alongside campaign and ad-group comparisons. The notes below explain the information those views contained.
Traffic sources and acquisition
Channel-group and source/medium views showed users, sessions and engaged sessions by traffic source.
Audience and device context
Location, language and device views supplied context for the visitors represented in each account’s report.
Pages and engagement
Top-page charts and page-level tables showed views, users, engaged sessions and engagement duration.
Campaign and ad-group comparisons
Campaign and ad-group views brought impressions, clicks, click-through rate, conversions and cost per conversion into the recurring review. Interpretation depended on the account’s objectives and lead definitions.
Website events, forms and downloads
Event views separated form submissions and file downloads from overall website activity. The client’s follow-up and definitions supplied the context for evaluating lead quality.
With colleagues at HCP Associates, where I worked as an Advanced Marketing Intern and Research Analyst.
DELIVERABLES
Dashboards, reports and written analysis
I delivered client-specific Looker Studio report sets, recurring performance reports, written analysis and supporting Excel and PowerPoint materials for colleagues and clients.
The assignment combined dashboard development, ongoing analytical review and shared campaign work across different client businesses.
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