About

About me

I’m a growth marketer and marketing data analyst based in Tampa, Florida.

Half growth marketer, half data analyst.

I work where marketing meets data. At a Tampa agency, I run and report on campaigns across Google Ads, GA4, Search Console, Meta, and LinkedIn, and build the dashboards that keep performance visible for clients and leadership.

My path wasn’t a straight line, and I think that’s a strength. I spent five years building a grassroots marketing program for a local venue before moving into agency analytics. Now I read a performance dashboard with one goal: find the decision hiding in the data.

My Skills

I treat my toolkit as a work in progress — currently adding SQL — and I keep up with how analytics, attribution, and reporting platforms evolve so the work stays sharp.
Google Ads
97%
Google Analytics (GA4)
87%
Looker Studio & Tableau
90%
Excel & Google Sheets
85%
Meta & LinkedIn Ads
75%

Experience

Oct 2025 – Present

HCP Associates

Marketing Analyst — Growth & Attribution

Report on paid media, GA4, and SEO across a multi-industry client portfolio, and build the dashboards and month-end reporting that keep performance visible.

Mar 2020 – Oct 2025

Yeoman’s Topgolf Swing Suite

Marketing Lead

Built a grassroots partnership program: 30+ business partners, $207K in event sales over two years, and 13% year-over-year revenue growth.

Aug 2023 – Dec 2023

Florida Trend Media Company

Marketing Intern

Grew Instagram following 20% and engagement 15%, tracking campaign performance in Google Analytics and Hootsuite.

How I help