YBOR CITY & WESTSHORE · HCP ASSOCIATES

Research into how Tampa’s districts are changing.

I worked on two 2025 resident and worker studies with different responsibilities: substantial response collection and analysis support in Ybor City, and leadership of the analytical workstream in Westshore.

My role: Ybor research co-owner; Westshore analytical workstream lead
Period: 2025
Tools: SurveyMonkey · Excel · PivotTables · PowerPoint

≈250

Ybor responses collected personally

459

respondents in the full Ybor study

2025

Westshore resident and worker study

01 / PROJECT CONTEXT

Recurring studies with a public purpose.

Both assignments were part of established research programs used to understand district needs. Ybor City’s study examined resident and worker priorities within a community redevelopment area. Westshore’s recurring study tracked perceptions of a district with a substantial business presence and growing residential activity.

The value of the work came from gathering community feedback and presenting it in a form district leaders could use. The two projects also gave me responsibility at different points in that process, from outreach and response collection through analysis and presentation preparation.

THE STUDY SAMPLE

Two audiences. 459 responses.

The 2025 Ybor City study collected responses through separate resident and worker surveys. Comparing the two groups helped distinguish the needs of people who live in the district from those who work there.

Residents — 253 responses · 55.1% of the total

Workers — 206 responses · 44.9% of the total

Each bar uses the full 459-response study total as its scale. These are study-wide figures; my approximately 250 collected responses are included in that total.

Read the published 2025 study (PDF) · Study background and methodology, page 2.

Why the distinction mattered.

Residents’ largest expectation gap concerned affordable housing; workers’ largest concerned affordable parking. Separating the audiences kept those different priorities visible. These are findings from the published team study, which I supported through response collection and analysis.

Everyday needs took residents beyond the district.

Selected destinations residents reported visiting outside Ybor City three or more times in a typical month, in the 2025 study.

Grocery stores — 80%

Big-box retailers — 52%

Casual dining restaurants — 52%

Clothing stores / boutiques — 51%

Each bar runs from 0% to 100%. Respondents could visit more than one type of destination, so these percentages should not be added.

This selected finding helps explain the study’s retail-planning context. It comes from the published team research; my role combined response collection with analysis support. Source: 2025 Ybor study, “Leaving the District,” page 10 (PDF).

02 / MY WORK

Two districts, two distinct responsibilities.

Ybor: collection and analysis support

I co-owned the research workstream and personally collected approximately 250 responses. I also supported SurveyMonkey and Excel work, tables, charts, and reporting. The complete study included 253 residents and 206 workers; those 459 respondents are the study-wide total.

Westshore: analytical leadership

I led my analytical workstream using SurveyMonkey and Excel, building PivotTables and charts and supporting the final PowerPoint. My work also included outreach and community activation. Questionnaire design and the overall client engagement were team responsibilities.

Presentation preparation

The analytical outputs needed to carry resident and worker feedback into stakeholder materials. I contributed charts and presentation materials as part of each study team.

Westshore: interest in proposed amenities

Share of residents and workers likely or highly likely to use selected proposed amenities in the 2025 survey.

New parks

Residents — 83%

Workers — 66%

Direct transit corridor to Downtown Tampa

Residents — 89%

Workers — 82%

New event and music venue

Residents — 90%

Workers — 82%

All bars use a 0–100% scale. Percentages describe each audience separately and should not be added. These are stated intentions, not measured future use.

Published team findings from the 2025 Westshore study. My role was leading an analytical workstream and supporting presentation materials. Source: Westshore Alliance Development Forum highlights, page 7 (PDF).

03 / DELIVERABLES

From collected responses to presentation materials.

In Ybor, I collected responses and supported analysis and reporting. In Westshore, I led survey-data handling and analytical outputs, including PivotTables and charts, and supported the final presentation.

Public project context

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