BLADERUNNER FARMS · MEDIA & EVENT RESEARCH
Comparing media and event options for BladeRunner Farms.
At HCP Associates, I led competitor, media and event research for BladeRunner Farms, then presented the findings to leadership to support advertising and sponsorship planning.
My role: Research and presentation lead
Organization: HCP Associates
Period: 2026
Tools: Web research · Rate cards · Excel · PowerPoint
Media & event planning
HCP Associates · 2026
01 / PROJECT CONTEXT
Which opportunities fit the client’s markets?
The assignment was to bring together competitor activity, media outlets, events and trade shows, pricing, and outreach information for leadership’s review.
The research covered golf courses and country clubs, sports fields and stadiums, commercial landscaping, and residential demand reached through sod producers. That meant comparing opportunities with different audiences, advertising formats and requirements.
From research to a leadership presentation
Research
I researched competitors, media and event opportunities, pricing, and outreach details using web research and rate cards.
Organize the comparison
I brought the findings together for review. The research matrix compared audiences, geographic reach, advertising formats, pricing status and follow-up needs.
Present the findings
I developed and presented the PowerPoint findings to leadership. The deliverables included the research matrix and the leadership presentation.
How the opportunities compared
The research matrix recorded who each opportunity reached, the formats available and what information was ready for review. These selected entries illustrate the comparison across the four markets.
Golf courses & country clubs
GCSAA / GCM
Audience
Golf-course superintendents
National, with Florida applicability
Print, website and newsletters
Media kit and full rate card recorded as received
Sports fields & stadiums
SFMA association / conference
Audience
Sports-turf managers
National
Conference sponsorship and exhibiting
Awaiting association response and pricing
Commercial landscape
Landscape Management
Audience
Landscape contractors and installers
National
Print, website and email newsletters
Rates recorded as received
Residential via sod producers
TPI / Turf News
Audience
Sod growers and producers
National and international
Trade publication, email sponsorship and website
Media kit and full rate card recorded as received
Illustrative entries from the March 2026 research workbook. Status describes the research record at that time, not purchased placements.
Timing was part of the comparison
The calendar separated space-closing dates, materials deadlines and on-sale or shipping dates so each opportunity could be reviewed with its schedule.
03 / DELIVERABLES
Flagging conflicting publisher rates
Two versions of one publisher’s rate sheet listed different prices for the same digital placements. The findings presentation flagged the conflicting prices for confirmation.
My contribution was to lead the research, organize the findings and present them. Leadership and client stakeholders retained the final budget and placement decisions.
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