From a broad research brief to a leadership-ready point of view.
I led a workstream spanning competitor activity, media opportunities, event and trade-show pricing, and outreach research, then developed and presented the findings in PowerPoint.
Research lead · 2026 · Web research, rate cards, Excel, PowerPoint
A clearer view of where the brand could earn relevant visibility.
Own the research workstream and structure the comparison.
Competitors, media, events, trade shows, pricing, and outreach.
A research matrix and leadership presentation.
Turfgrass brand serving golf, sports, commercial, and residential applications.
Make a wide field of visibility options easier to compare.
BladeRunner Farms operates in a specialized category. An outlet or event can look prominent and still be a weak fit if its audience, format, timing, cost structure, or access path does not match the company’s priorities.
Leadership needed more than a list of links. I was responsible for building the research structure, gathering the available practical details, and translating the field into a presentation they could review together.
I separated the brief into questions leadership could evaluate.
What was the category already doing?
Review competitor and social activity to understand the channels, messages, and visibility patterns already present in the market.
Where could the brand appear?
Identify relevant outlets and placement types, then gather available rate-card or outreach information for comparison.
Which rooms might matter?
Research audience alignment, format, timing, price structure, and the practical path to participation.
How would the opportunity move forward?
Capture the contact route or next research step so a promising option did not stop at a name on a slide.
A good opportunity had to be practical as well as interesting.
01
Audience fit
The people an outlet or event was positioned to reach.
02
Format and placement
The type of presence or participation being offered.
03
Timing and price structure
Available scheduling and rate information that made options comparable.
04
Contact path
The outreach route or next step required to explore an option.
05
Leadership relevance
Why the opportunity belonged—or did not belong—in the decision conversation.
The deliverable needed to do more than prove the research happened.
Open wide
Scan the competitive, media, and event landscape broadly enough to avoid anchoring on the first obvious options.
Normalize the details
Organize inconsistent public information and available pricing into categories that could be reviewed side by side.
Narrow the field
Prioritize the options that made sense to elevate based on audience, practicality, and the leadership question.
Present the point of view
Build and deliver a PowerPoint that gave leadership a structured basis for discussion.
A research matrix and a leadership presentation.
The work brought competitors, media opportunities, event considerations, price information, and outreach details into one coherent narrative. Leadership retained responsibility for the final budget and placement decisions; my contribution was to make those choices easier to understand and compare.
Research becomes strategic when it narrows the field responsibly.
This case demonstrates research leadership, structured comparison, commercial awareness, and executive presentation. Its strength was the ability to turn a broad assignment into a decision-ready point of view.