What I do
What I do
I help organizations make sense of their marketing data and do something with it — from the dashboard to the research deck. Here's where I add value.
Growth & Paid Media
Plan, launch, and optimize paid campaigns across Google Ads, Meta, and LinkedIn — CTR, CPC, CPA, conversion tracking, and budget pacing.
Marketing Data & Analytics (GA4)
Users, sessions, conversion, and engagement turned into plain-English findings and clear next steps.
SEO & Organic Visibility
Search Console analysis of clicks, impressions, CTR, and average position to find where organic can convert better.
Conversion & Funnel Optimization
A/B tests, landing-page and funnel analysis, and conversion-rate optimization that turn traffic into results.
Dashboarding & Reporting
Looker Studio dashboards, monthly reporting cadences, and KPI libraries that keep performance visible and current.
Campaign Strategy & Media Planning
Channel mix, budget allocation, and media plans built from data — so spend goes where it performs.