Portfolio

Research, strategy, and campaigns that delivered measurable results

Research & Analytics

Consumer Research

Tampa International Airport Expansion Study

Led primary consumer research for the Hillsborough Aviation Authority’s major expansion initiative, personally surveying 100+ passengers weekly. Applied statistical methods to identify improvement areas for airport retail and hospitality facilities.

100+ weekly surveys · Multi-million dollar expansion project

Community Research

Ybor City Worker & Resident Study

Supported the Tampa Community Redevelopment Agency’s 2025 comprehensive study, managing survey distribution, data collection, and community outreach to capture ground-level insights from Ybor City’s diverse population.

Tampa CRA · Survey design & field research

Competitive Analysis

Client Research & Strategic Reports

Conduct ongoing competitive landscape analysis and market research at HCP Associates, delivering executive-ready reports with data visualizations and actionable recommendations used by senior leadership and C-suite clients.

Multi-client engagement · Executive deliverables

Brand & Marketing

Social Media

Multi-Client Content Strategy

Managed social media content creation for Tampa CRA, Source 1 Solutions, and Marriott Siesta Key Resort — designing high-quality graphics and copy that strengthened brand presence and drove engagement across platforms.

3 major clients · Canva · Cross-platform strategy

Brand Strategy

Yeoman’s Brand Standards Overhaul

Led a comprehensive brand standards refresh for Yeoman’s Topgolf Swing Suite, training the entire team on brand guidelines and operational excellence. Recognized by ownership as having “an influential impact” on the venue’s standards.

600+ venue reviews · 4+ star rating maintained

Community Relations

Estero Community Outreach

Coordinated multi-stakeholder outreach campaigns for the Estero Council of Community Leaders, building relationships between local businesses, civic organizations, and community members to drive engagement.

Multi-stakeholder coordination · Event management