Experience
Building expertise at the intersection of research, strategy, and marketing
Oct 2025 — Present Current
Research Analyst
HCP Associates — Tampa, FL (Full-time)
Elevated to a research analyst role after demonstrating exceptional analytical capabilities during internship. Now leading qualitative and quantitative research initiatives that directly inform executive-level decision-making for HCP’s consulting clients.
- Coordinate end-to-end research initiatives — from study design and survey architecture to statistical analysis and final deliverables
- Synthesize complex datasets to identify market trends, competitive positioning opportunities, and actionable consumer insights
- Develop analytical reports, data visualizations, and executive presentations used by C-suite clients and senior leadership
- Conduct comprehensive secondary and competitor research to inform strategic recommendations
- Collaborate cross-functionally with strategy, marketing, and creative teams to ensure research insights drive measurable outcomes
Feb 2025 — Oct 2025
Advanced Marketing Intern
HCP Associates — Tampa, FL
Selected for an advanced internship at one of Tampa’s most established marketing consultancies, where contributions were significant enough to earn a full-time promotion within 9 months.
- Spearheaded primary consumer research at Tampa International Airport, personally surveying 100+ airline passengers weekly to generate insights powering the Hillsborough Aviation Authority’s $500M+ expansion initiative
- Applied statistical methods to analyze passenger experience trends, identifying key improvement areas for airport retail and hospitality — findings directly influenced facility planning
- Played a key role in the 2025 Ybor City Worker & Resident Study for Tampa Community Redevelopment Agency, managing survey distribution, data collection, and community outreach
- Managed social media strategy and content creation for high-profile clients including Tampa CRA, Source 1 Solutions, and Marriott Siesta Key Resort — designing impactful graphics and copy
2021 — 2025
Marketing Lead
Yeoman’s Topgolf Swing Suite — Tampa, FL
Rose through the ranks to lead marketing operations at one of Tampa’s highest-rated entertainment venues. Recognized by ownership for an exceptional ability to embody and articulate brand standards, creating a culture of operational excellence that elevated the entire team.
- Owned end-to-end brand strategy for a multi-million dollar hospitality venue with 600+ reviews and a 4+ star rating
- Trained and mentored new team members on brand values and operational best practices — described by leadership as “living and breathing company values”
- Drove measurable growth in customer engagement through creative promotions, social media campaigns, and community partnerships
- Established and maintained brand consistency across all customer touchpoints — from digital presence to in-venue experience
2020 — 2021
Marketing & Communications
Florida Trend
Contributed marketing and editorial support at Florida’s premier business publication, gaining exposure to B2B media strategy, content marketing at scale, and statewide brand awareness campaigns.
- Supported editorial campaigns and marketing collateral development for statewide business audiences
- Contributed to digital content distribution strategies and audience engagement analytics
2019 — 2020
Community Engagement Coordinator
Estero Council of Community Leaders
Built the foundation for a career in marketing through nonprofit community engagement, developing skills in stakeholder communication, event coordination, and public relations.
- Coordinated community outreach programs and managed stakeholder communications
- Developed promotional materials and built relationships with local business leaders and civic organizations