I’m a research analyst and data-driven marketing strategist with a track record of transforming complex data into clear, compelling insights that drive real business outcomes. Currently at HCP Associates — one of Tampa Bay’s most respected marketing consultancies — I lead qualitative and quantitative research initiatives that shape strategy for clients across industries.

What sets me apart is a rare combination: analytical depth with creative instinct. I don’t just crunch numbers — I find the story in the data and communicate it in a way that moves stakeholders to action. From surveying 100+ airline passengers weekly at Tampa International Airport to designing social media campaigns for Fortune-level hospitality brands, I bring both rigor and imagination to every project.

My path to research wasn’t linear — and that’s a strength. Years in hospitality marketing at Yeoman’s Topgolf Swing Suite gave me hands-on understanding of brand building, customer behavior, and what makes people engage. That frontline experience, combined with my formal training at the University of South Florida Muma College of Business, gives me a perspective that purely academic researchers simply don’t have.

I’m deeply curious, endlessly organized, and energized by work that sits at the intersection of strategy, data, and human behavior.

Education

Core Competencies